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Is Paying a Freelance Social Media Manager Worth It?
There are a few factors to weigh up when you’re considering hiring a social media manager. One of the key factors, of course, is the monetary investment. And whether you should choose a freelancer or an employee. Now, only you can determine whether your business is ready to hire a social media manager, and what…
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What’s Included In A $2,000 Per Month Social Media Management Package?
So you’re feeling ready to bring on a freelance social media manager. You understand the importance of a dedicated social media expert and a consistent content strategy. In fact, you want to see GROWTH on your accounts, and you’re ready to invest to make it happen. Now you need to decide if a high-end $2,000…
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I’m Not Worried About Social Platforms Going Down Or Algorithm Changes. Here’s Why
I’ve been working in marketing for a decade, so I’m no stranger to the turbulent nature of social media platforms. It seems like almost every day we hear of social media platforms going down, changing ownership, changing algorithms, and the latest trends we “must” follow or risk being left behind. Even TikTok, the golden child…
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I Neglected My Instagram Page For Years. Here’s What I’m Doing To Revive It
Ah, I remember the good old days. The ones where you could post a static, square image on Instagram and it gets heaps of engagement. The days where, even if you only had 500 followers, your posts would consistently get at least 50 likes…. 10%+ engagement rates for days (all organic of course)…perfectly curated feeds……
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How Social Media Management Works
Chances are, you know a business that enlists a marketer to do its social media management. But what exactly is involved in social media management? And why do businesses invest in it? Let’s break it down. What is social media management? Social media management is when a person (typically a marketer with a specialisation in…
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How Much Does Social Media Management Cost?
If you’re in the market to hire a freelance social media manager or an agency, you may be wondering how much social media management costs. The truth is, there is no set standard across the industry, and it depends on a few different factors. But I can give you a ballpark figure of how much…
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Digital Marketing Manager vs Social Media Manager
Looking to outsource your marketing, perhaps to a freelancer, a fractional marketing consultant, or a full-time employee? Don’t know whether to engage a Digital Marketing Manager vs Social Media Manager? Before you hire, it’s important to understand the difference between a digital marketing manager vs social media manager. Let’s break it down: What’s a digital…
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What is a LinkedIn Ghostwriter?
The term “LinkedIn ghostwriter” is being used more and more in marketing and PR circles. Similarly, you may hear the term “LinkedIn content manager” or “LinkedIn manager”. At the heart of it, they all mean the same thing: This person writes posts for another person’s LinkedIn profile. And they don’t get credited with penning the…
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10 Tools for Social Media Managers I Can’t Live Without
Social media managers are extremely busy people. We may juggle multiple clients, brands, and social media platforms simultaneously. So, we need helpful tools to make our jobs easier and more streamlined. Here are the essential types of tools for social media managers, covering the key areas of strategy and planning, content execution, reporting, and the…
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So, Are Hashtags Still A Thing?
Visibility, reach, and being discovered online. These are all things that business owners want for their business on social media. But being active on social media isn’t enough; utilising many different strategies is crucial to success. One of these strategies is using hashtags. “Hashtags? Is this still a thing? Even in 2025??” Yes I know,…
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5 Reasons Why You Should Have A Blog
Is having a blog still relevant? Aren’t there more important things you could be focusing your efforts into? The simple answer is: Blogs are just as important now as they were 5 or 10 years ago. Sure, other digital marketing strategies may bring in more immediate short-term results (such as Facebook Ads or Google Ads),…
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What Does a Social Media Manager Do?
So, you’re interested in enlisting the help of a freelance Social Media Manager, so you can get back to running your business and focusing on more important things. “But what does a Social Media Manager even do? Just post pretty pictures? Why should I have to pay more than the minimum wage just for THAT?”…
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Repurposing Content On Social Media
So you’ve written and published the most fantastic blog post. Perhaps you then share it on your Facebook page. That’s it, right? All finished? No – don’t stop there! It’s time to repurpose the content. If you’ve written a quality, valuable, insightful blog that your audience will love, you could make the most of that content,…
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Why Keep Utilising Social Media Marketing During COVID-19?
While social media has been an extremely important part of small (and big) businesses’ marketing strategies for some time now, it’s now more critical than ever as people stay home during the COVID-19 pandemic. Traditional marketing methods, such as billboards or posters in your shop window, are now obsolete. People are staying home and spending…
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Facebook Advertising Success (Case Study)
Would you pay $1.24 to sell your $15 product? That’s what happened on a recent client Facebook Ad campaign! With a focus on conversions, it is estimated that the $750 in ad spend has resulted in over $4000 worth of sales (including the purchases from our brand awareness/website traffic ads). Talk about a nice ROI…
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LinkedIn: Why B2B Businesses Need To Be On It
No longer is LinkedIn just a platform to showcase your “online CV”. It’s is one of the fastest-growing social media platforms, now with over 500 million users in 2019. Whether you run a B2B business or you’re a service professional (such as a real estate agent, mortgage broker, freelancer, or massage therapist), here are some…
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Digital Marketing Essentials for Small New Zealand Business
Gone are the days when pamphlets/flyers in letterboxes, small print ads in local newspapers, booths at trade shows, and posters on community noticeboards were enough to market small businesses. Sure, maybe you’re still utilising one or more of these marketing channels, depending on what industry you’re in and what customers you serve. But suppose you’re…
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5 Simple (But Often Ignored) Social Media Marketing Tips
As a social media manager, I often repeat the same social media marketing tips, but in different scenarios. But these tips below are simple and easy fixes – and can be the difference between whether potential customers perceive your business as professional (and approachable)… or not. So here are five simple tips to take your…
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Don’t Forget: Email Marketing & List Building
While some may argue that email is dying, statistics show that email marketing is just as important as ever as part of your digital marketing strategy, and the “funnel” that gets your audience from social media followers to email subscribers, to buying customers. But what does this have to do with social media marketing? Encouraging…
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Facebook Ads: The 3 Most Important Parts
It’s no secret that Facebook Ads are one of the most effective (yet cost-efficient) ways to market your business nowadays – but only if done strategically! There are three highly important parts of a Facebook Ad, that separate the “ok” ads from the attention-grabbing “how did they know I needed this?” ads. When these 3…
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Why You Should Never Buy Fake Followers
It was recently announced that Instagram is cracking down on fake followers. This is good news! As a social media manager, I will never endorse the purchase of fake followers. But many accounts will be hurt from the crackdown, and their numbers may drop significantly, depending on how many fake followers they have bought in the…
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5 Social Media Tips for Real Estate Agents
Hey real estate agents/realtors. You know the importance of marketing a property to attract the right buyer. But what about marketing your own personal brand? And are you utilizing social media marketing to the best of your ability to help market your property listings AND yourself? If not, you’re missing out! Contrary to popular belief,…
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Social Media Content Ideas: For Jewellers
Jewellers, if you’re not utilizing social media to its full potential, you should be! Your target market is hanging around on social media, particularly Facebook, Instagram, and even Pinterest. These are great platforms to showcase your premium products and high-end brands, and forge engaging connections with your audiences. But what kind of content could you…
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Social Media Content Ideas: For Photographers
Hey photographers! We all know you need to create a solid presence for yourself on social media (In particular Facebook, Instagram, and even Pinterest). Social media is the PERFECT place to showcase your work to the world (and ultimately help bring new clients to your business). But before you start creating social media content, I…
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Social Media Content Ideas: For Dentists
Dentists, dental clinics, practices, surgeries. Yeah, I’m talking to you! Did you know that social media marketing can not only increase brand awareness for your business, but it can also help attract new clients? Social media can be a powerful tool for positioning your business as the go-to clinic in your area. But only if…
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Social Media Content Ideas: For Beauty-Based Businesses
Whether you operate a spa, salon, or beauty studio, social media is a brilliant place to showcase your business – and the benefits of your services – online. By posting engaging, thoughtful and valuable content, this can help attract more potential clients to your business. But what are some industry-specific ways in which you could…
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How a Social Media Manager can help your business
Think of a social media manager as your online marketing fairy godmother. Let’s face it, we all know that social media marketing is crucially important in the digital age. Whether you own a small business, are an artist, the director of a large company, or an entrepreneur, you know that if your social media presence…
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8 Popular Social Media Scheduling Tools
Looking for a social media scheduling tool where you can schedule posts and monitor all your social channels in one place? You’re not alone! This is a query I come across all the time. Business owners, agencies, even social media managers themselves, asking: What social media scheduling tools are out there? What one will be…
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It’s Time To Get Blogging!
Yes, I know – it’s not social media. But blogging can be super helpful not only to your social media content calendar, but also to your overall marketing strategy. Blogging can sometimes be referred to as one aspect of “content marketing”. This is simply producing content that helps bring value to your audience and positions…
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Measure Web Traffic via Social Media & Google Analytics
So you’ve set up a Facebook page for your business. Maybe even an Instagram page, or LinkedIn company page, or Pinterest or Twitter… whatever platforms you have decided best suit your business and target audiences. You’ve made a strategy or a plan, and set some goals for what you want to achieve with social media….
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[Infographic] The Benefits of Social Media
Finally, a straightforward graphic illustrates some of the benefits of social media for your business. Share with your team or someone who needs to be more convinced of the power of social media! Check it out below! (and Download your PDF copy of the “Benefits of Social Media” HERE )
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Hiring a Social Media Manager vs. DIY (Doing it yourself)
Business owners: “Should I invest in hiring a freelance social media manager, or try to do it myself?” The ultimate question. Whether you outsource your business’s social media management or do it yourself is not only a personal choice, but also a choice that is personal to your business. Everyone has different preferences and every…
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Business Objectives + Social Media Strategy
Strategy. It’s a nice buzzword, but is it truly necessary to create one for your business’s social media marketing activities? Absolutely! It’s all well and good to post sporadically on Facebook or Instagram every few days or weeks. I mean, anyone can do that. But suppose you genuinely want to grow your business’s online presence,…
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[CASE STUDY] Travel Blog: Organic + Paid Facebook Strategy
The travel industry, particularly the travel blog land, is saturated. Companies, bloggers and vloggers are competing for the attention of readers and customers. That being said… I started my own travel blog in December 2017. Even though creating Free Range Kiwi Chick was a casual passion project and not primarily intended to be a stream…
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“Content Creation” – What it is & why you need it
So you’ve done a bit of googling for social media marketing tips and what you should be doing on your business’ Facebook page. The terms “content” and “content creation” keep popping up. Okay, cool… But what does it even mean?? Marketing can be full of buzzwords, but content creation is super important to your marketing…
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7 Hot Tips for Instagram
So you want to create a stunning Instagram feed, showcase your brand, and gain more followers and engagement? Here are seven tips that you can implement right away! Quality images This may be a no-brainer to some, but I cannot stress enough the importance of having high-quality imagery that is on-brand. Do your images complement…
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A Day in the Life of a Social Media Manager
There’s a trend starting to happen in the corporate world. Something is shifting within marketing teams. A realization that is key to bringing an organisation’s marketing to a whole new level. I’ve noticed that marketing managers (and executive decision-makers in general) realize that social media marketing is a comprehensive and essential part of the overall…
![[Infographic] The Benefits of Social Media](https://queenofswordsmedia.com/wp-content/uploads/2018/06/Benefits-of-Social-Media_graphic_blogtitle_Queen-of-Swords-Media1.jpg.webp)
![[CASE STUDY] Travel Blog: Organic + Paid Facebook Strategy](https://queenofswordsmedia.com/wp-content/uploads/2018/03/Freerangekiwichick_casestudy-1.jpg.webp)
