Would you pay $1.24 to sell your $15 product?
That’s what happened on a recent client Facebook Ad campaign!
With a focus on conversions, it is estimated that the $750 in ad spend has resulted in over $4000 worth of sales (which includes the purchases from our brand awareness/website traffic ads as well).
Talk about a nice Return on Investment!
(or, Return on Ad Spend in “Facebook talk” – of which averaged an ROAS of 8).
Without giving away all the secrets, some key elements to success were:
- The clean, easy to navigate landing page / website with a clear Call to Action to purchase
- Re-targeting website visitors and engaged Facebook fans – that weren’t already customers (otherwise we’re just wasting money advertising to people who are already purchasers!)
Talk about the power of Facebook/Instagram Advertising, folks!
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Need someone to take the Facebook Advertising (or your social media entirely) off your hands? Hire a freelance Social Media Manager! For a monthly fee, you can have consistent and quality content across your social media channels – building your brand, increasing engagement, reach and enquiries. Contact me (Chelsea) for a free 15 minute call and request a quote.