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December 13, 2019December 13, 2019Facebook, Facebook Advertising, Social Media Marketing

Facebook Advertising Success (Case Study)

Would you pay $1.24 to sell your $15 product? That’s what happened on a recent client Facebook Ad campaign! With a focus on conversions, it is estimated that the $750 in ad spend has resulted […]

March 19, 2019March 19, 2019Facebook, Social Media Marketing

Facebook Meltdown: Tips to Keep Your Marketing Afloat

On March 14th 2019, Facebook and Instagram went down around the world for millions of users for 10+ hours. It was dubbed The Great Facebook and Instagram Outage of 2019. And really, some great memes […]

December 28, 2018December 28, 2018Facebook, Facebook Advertising, Social Media Marketing

Facebook Ads: The 3 Most Important Parts

It’s no secret that Facebook Ads are one of the most effective (yet cost-efficient) ways to market your business nowadays – but only if done strategically! There are 3 highly important parts of a Facebook […]

March 22, 2018March 24, 2018Facebook, Facebook Advertising, Social Media Marketing

[CASE STUDY] Travel Blog: Organic + Paid Facebook Strategy

The travel industry, particularly the travel blog realm, is saturated. Companies, bloggers and vloggers are competing for the attention of readers and customers. That being said… I started my own travel blog in December 2017. […]

March 15, 2018June 30, 2018Content, Facebook, Social Media Management, Social Media Marketing

“Content Creation” – What it is & why you need it

So you’ve done a bit of googling for social media marketing tips and what you should be doing on your business’ Facebook page. The terms “content” and “content creation” keep popping up. Okay, cool… But […]