There are a few factors to weigh up when you’re considering hiring a social media manager. One of the key factors, of course, is the monetary investment. And whether you should choose a freelancer or an employee. Now, only you can determine whether your business is ready to hire a social media manager, and what…
So you’re feeling ready to bring on a freelance social media manager. You understand the importance of a dedicated social media expert and a consistent content strategy. In fact, you want to see GROWTH on your accounts, and you’re ready to invest to make it happen. Now you need to decide if a high-end $2,000…
I’ve been working in marketing for a decade, so I’m no stranger to the turbulent nature of social media platforms. It seems like almost every day we hear of social media platforms going down, changing ownership, changing algorithms, and the latest trends we “must” follow or risk being left behind. Even TikTok, the golden child…
Ah, I remember the good old days. The ones where you could post a static, square image on Instagram and it gets heaps of engagement. The days where, even if you only had 500 followers, your posts would consistently get at least 50 likes…. 10%+ engagement rates for days (all organic of course)…perfectly curated feeds……
Chances are, you know a business that enlists a marketer to do its social media management. But what exactly is involved in social media management? And why do businesses invest in it? Let’s break it down. What is social media management? Social media management is when a person (typically a marketer with a specialisation in…
If you’re in the market to hire a freelance social media manager or an agency, you may be wondering how much social media management costs. The truth is, there is no set standard across the industry, and it depends on a few different factors. But I can give you a ballpark figure of how much…
Looking to outsource your marketing, perhaps to a freelancer, a fractional marketing consultant, or a full-time employee? Don’t know whether to engage a Digital Marketing Manager vs Social Media Manager? Before you hire, it’s important to understand the difference between a digital marketing manager vs social media manager. Let’s break it down: What’s a digital…
Social media managers are extremely busy people. We may juggle multiple clients, brands, and social media platforms simultaneously. So, we need helpful tools to make our jobs easier and more streamlined. Here are the essential types of tools for social media managers, covering the key areas of strategy and planning, content execution, reporting, and the…
Visibility, reach, and being discovered online. These are all things that business owners want for their business on social media. But being active on social media isn’t enough; utilising many different strategies is crucial to success. One of these strategies is using hashtags. “Hashtags? Is this still a thing? Even in 2025??” Yes I know,…
Is having a blog still relevant? Aren’t there more important things you could be focusing your efforts into? The simple answer is: Blogs are just as important now as they were 5 or 10 years ago. Sure, other digital marketing strategies may bring in more immediate short-term results (such as Facebook Ads or Google Ads),…
So, you’re interested in enlisting the help of a freelance Social Media Manager, so you can get back to running your business and focusing on more important things. “But what does a Social Media Manager even do? Just post pretty pictures? Why should I have to pay more than the minimum wage just for THAT?”…
So you’ve written and published the most fantastic blog post. Perhaps you then share it on your Facebook page. That’s it, right? All finished? No – don’t stop there! It’s time to repurpose the content. If you’ve written a quality, valuable, insightful blog that your audience will love, you could make the most of that content,…
While social media has been an extremely important part of small (and big) businesses’ marketing strategies for some time now, it’s now more critical than ever as people stay home during the COVID-19 pandemic. Traditional marketing methods, such as billboards or posters in your shop window, are now obsolete. People are staying home and spending…
Would you pay $1.24 to sell your $15 product? That’s what happened on a recent client Facebook Ad campaign! With a focus on conversions, it is estimated that the $750 in ad spend has resulted in over $4000 worth of sales (including the purchases from our brand awareness/website traffic ads). Talk about a nice ROI…
No longer is LinkedIn just a platform to showcase your “online CV”. It’s is one of the fastest-growing social media platforms, now with over 500 million users in 2019. Whether you run a B2B business or you’re a service professional (such as a real estate agent, mortgage broker, freelancer, or massage therapist), here are some…
Gone are the days when pamphlets/flyers in letterboxes, small print ads in local newspapers, booths at trade shows, and posters on community noticeboards were enough to market small businesses. Sure, maybe you’re still utilising one or more of these marketing channels, depending on what industry you’re in and what customers you serve. But suppose you’re…
As a social media manager, I often repeat the same social media marketing tips, but in different scenarios. But these tips below are simple and easy fixes – and can be the difference between whether potential customers perceive your business as professional (and approachable)… or not. So here are five simple tips to take your…
While some may argue that email is dying, statistics show that email marketing is just as important as ever as part of your digital marketing strategy, and the “funnel” that gets your audience from social media followers to email subscribers, to buying customers. But what does this have to do with social media marketing? Encouraging…
It’s no secret that Facebook Ads are one of the most effective (yet cost-efficient) ways to market your business nowadays – but only if done strategically! There are three highly important parts of a Facebook Ad, that separate the “ok” ads from the attention-grabbing “how did they know I needed this?” ads. When these 3…
It was recently announced that Instagram is cracking down on fake followers. This is good news! As a social media manager, I will never endorse the purchase of fake followers. But many accounts will be hurt from the crackdown, and their numbers may drop significantly, depending on how many fake followers they have bought in the…
Hey real estate agents/realtors. You know the importance of marketing a property to attract the right buyer. But what about marketing your own personal brand? And are you utilizing social media marketing to the best of your ability to help market your property listings AND yourself? If not, you’re missing out! Contrary to popular belief,…
