Jewellers, if you’re not utilizing social media to its full potential, you should be! Your target market is hanging around on social media, particularly Facebook, Instagram, and even Pinterest. These are great platforms to showcase your premium products and high-end brands, and forge engaging connections with your audiences. But what kind of content could you…
Hey photographers! We all know you need to create a solid presence for yourself on social media (In particular Facebook, Instagram, and even Pinterest). Social media is the PERFECT place to showcase your work to the world (and ultimately help bring new clients to your business). But before you start creating social media content, I…
Dentists, dental clinics, practices, surgeries. Yeah, I’m talking to you! Did you know that social media marketing can not only increase brand awareness for your business, but it can also help attract new clients? Social media can be a powerful tool for positioning your business as the go-to clinic in your area. But only if…
Whether you operate a spa, salon, or beauty studio, social media is a brilliant place to showcase your business – and the benefits of your services – online. By posting engaging, thoughtful and valuable content, this can help attract more potential clients to your business. But what are some industry-specific ways in which you could…
Think of a social media manager as your online marketing fairy godmother. Let’s face it, we all know that social media marketing is crucially important in the digital age. Whether you own a small business, are an artist, the director of a large company, or an entrepreneur, you know that if your social media presence…
Looking for a social media scheduling tool where you can schedule posts and monitor all your social channels in one place? You’re not alone! This is a query I come across all the time. Business owners, agencies, even social media managers themselves, asking: What social media scheduling tools are out there? What one will be…
Yes, I know – it’s not social media. But blogging can be super helpful not only to your social media content calendar, but also to your overall marketing strategy. Blogging can sometimes be referred to as one aspect of “content marketing”. This is simply producing content that helps bring value to your audience and positions…
So you’ve set up a Facebook page for your business. Maybe even an Instagram page, or LinkedIn company page, or Pinterest or Twitter… whatever platforms you have decided best suit your business and target audiences. You’ve made a strategy or a plan, and set some goals for what you want to achieve with social media….
![[Infographic] The Benefits of Social Media](https://queenofswordsmedia.com/wp-content/uploads/2018/06/Benefits-of-Social-Media_graphic_blogtitle_Queen-of-Swords-Media1.jpg.webp)
Finally, a straightforward graphic illustrates some of the benefits of social media for your business. Share with your team or someone who needs to be more convinced of the power of social media! Check it out below! (and Download your PDF copy of the “Benefits of Social Media” HERE )
Business owners: “Should I invest in hiring a freelance social media manager, or try to do it myself?” The ultimate question. Whether you outsource your business’s social media management or do it yourself is not only a personal choice, but also a choice that is personal to your business. Everyone has different preferences and every…
Strategy. It’s a nice buzzword, but is it truly necessary to create one for your business’s social media marketing activities? Absolutely! It’s all well and good to post sporadically on Facebook or Instagram every few days or weeks. I mean, anyone can do that. But suppose you genuinely want to grow your business’s online presence,…
![[CASE STUDY] Travel Blog: Organic + Paid Facebook Strategy](https://queenofswordsmedia.com/wp-content/uploads/2018/03/Freerangekiwichick_casestudy-1.jpg.webp)
The travel industry, particularly the travel blog land, is saturated. Companies, bloggers and vloggers are competing for the attention of readers and customers. That being said… I started my own travel blog in December 2017. Even though creating Free Range Kiwi Chick was a casual passion project and not primarily intended to be a stream…
So you’ve done a bit of googling for social media marketing tips and what you should be doing on your business’ Facebook page. The terms “content” and “content creation” keep popping up. Okay, cool… But what does it even mean?? Marketing can be full of buzzwords, but content creation is super important to your marketing…
