Chances are, you know a business that enlists a marketer to do its social media management. But what exactly is involved in social media management? And why do businesses invest in it? Let’s break it down. What is social media management? Social media management is when a person (typically a marketer with a specialisation in…
Is having a blog still relevant? Aren’t there more important things you could be focusing your efforts into? The simple answer is: Blogs are just as important now as they were 5 or 10 years ago. Sure, other digital marketing strategies may bring in more immediate short-term results (such as Facebook Ads or Google Ads),…
So you’ve written and published the most fantastic blog post. Perhaps you then share it on your Facebook page. That’s it, right? All finished? No – don’t stop there! It’s time to repurpose the content. If you’ve written a quality, valuable, insightful blog that your audience will love, you could make the most of that content,…
Gone are the days when pamphlets/flyers in letterboxes, small print ads in local newspapers, booths at trade shows, and posters on community noticeboards were enough to market small businesses. Sure, maybe you’re still utilising one or more of these marketing channels, depending on what industry you’re in and what customers you serve. But suppose you’re…
While some may argue that email is dying, statistics show that email marketing is just as important as ever as part of your digital marketing strategy, and the “funnel” that gets your audience from social media followers to email subscribers, to buying customers. But what does this have to do with social media marketing? Encouraging…
Hey real estate agents/realtors. You know the importance of marketing a property to attract the right buyer. But what about marketing your own personal brand? And are you utilizing social media marketing to the best of your ability to help market your property listings AND yourself? If not, you’re missing out! Contrary to popular belief,…
Jewellers, if you’re not utilizing social media to its full potential, you should be! Your target market is hanging around on social media, particularly Facebook, Instagram, and even Pinterest. These are great platforms to showcase your premium products and high-end brands, and forge engaging connections with your audiences. But what kind of content could you…
Hey photographers! We all know you need to create a solid presence for yourself on social media (In particular Facebook, Instagram, and even Pinterest). Social media is the PERFECT place to showcase your work to the world (and ultimately help bring new clients to your business). But before you start creating social media content, I…
Dentists, dental clinics, practices, surgeries. Yeah, I’m talking to you! Did you know that social media marketing can not only increase brand awareness for your business, but it can also help attract new clients? Social media can be a powerful tool for positioning your business as the go-to clinic in your area. But only if…
Whether you operate a spa, salon, or beauty studio, social media is a brilliant place to showcase your business – and the benefits of your services – online. By posting engaging, thoughtful and valuable content, this can help attract more potential clients to your business. But what are some industry-specific ways in which you could…
Yes, I know – it’s not social media. But blogging can be super helpful not only to your social media content calendar, but also to your overall marketing strategy. Blogging can sometimes be referred to as one aspect of “content marketing”. This is simply producing content that helps bring value to your audience and positions…
![[Infographic] The Benefits of Social Media](https://queenofswordsmedia.com/wp-content/uploads/2018/06/Benefits-of-Social-Media_graphic_blogtitle_Queen-of-Swords-Media1.jpg.webp)
Finally, a straightforward graphic illustrates some of the benefits of social media for your business. Share with your team or someone who needs to be more convinced of the power of social media! Check it out below! (and Download your PDF copy of the “Benefits of Social Media” HERE )
So you’ve done a bit of googling for social media marketing tips and what you should be doing on your business’ Facebook page. The terms “content” and “content creation” keep popping up. Okay, cool… But what does it even mean?? Marketing can be full of buzzwords, but content creation is super important to your marketing…
