It’s Time To Get Blogging!
Yes, I know – it’s not social media. But blogging can be super helpful not only to your social media content calendar, but also to your overall marketing strategy. Blogging can sometimes be referred to […]
Measure Web Traffic via Social Media & Google Analytics
So you’ve set up a Facebook page for your business. Maybe even an Instagram page, or LinkedIn company page, or Pinterest or Twitter… whatever platforms you have decided best suit your business and target audiences. […]
[Infographic] The Benefits of Social Media
Finally, a straightforward graphic illustrates some of the benefits of social media for your business. Share with your team or someone who needs to be more convinced of the power of social media! Check it […]
Hiring a Social Media Manager vs. DIY (Doing it yourself)
Business owners: “Should I invest in hiring a freelance social media manager, or try to do it myself?” The ultimate question. Whether you outsource your business’s social media management or do it yourself is not […]
Business Objectives + Social Media Strategy
Strategy. It’s a nice buzzword, but is it truly necessary to create one for your business’s social media marketing activities? Absolutely! It’s all well and good to slap the odd post on Facebook or Instagram […]
[CASE STUDY] Travel Blog: Organic + Paid Facebook Strategy
The travel industry, particularly the travel blog land, is saturated. Companies, bloggers and vloggers are competing for the attention of readers and customers. That being said… I started my own travel blog in December 2017. […]
“Content Creation” – What it is & why you need it
So you’ve done a bit of googling for social media marketing tips and what you should be doing on your business’ Facebook page. The terms “content” and “content creation” keep popping up. Okay, cool… But […]
7 Hot Tips for Instagram
So you want to create a stunning Instagram feed, showcase your brand, and gain more followers and engagement? Here are seven tips that you can implement right away! Quality images This may be a no-brainer […]
A Day in the Life of a Social Media Manager
There’s a trend starting to happen in the corporate world. Something is shifting within marketing teams. A realization that is key to bringing an organisation’s marketing to a whole new level. I’ve noticed that marketing […]