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Tag: strategy

June 21, 2018June 3, 2025Social Media Management, Social Media Marketing

Measure Web Traffic via Social Media & Google Analytics

So you’ve set up a Facebook page for your business. Maybe even an Instagram page, or LinkedIn company page, or Pinterest or Twitter… whatever platforms you have decided best suit your business and target audiences. […]

April 12, 2018June 3, 2025Social Media Management, Social Media Marketing, Uncategorized

Business Objectives + Social Media Strategy

Strategy. It’s a nice buzzword, but is it truly necessary to create one for your business’s social media marketing activities? Absolutely! It’s all well and good to slap the odd post on Facebook or Instagram […]

March 22, 2018June 3, 2025Facebook, Facebook Advertising, Social Media Marketing

[CASE STUDY] Travel Blog: Organic + Paid Facebook Strategy

The travel industry, particularly the travel blog land, is saturated. Companies, bloggers and vloggers are competing for the attention of readers and customers. That being said… I started my own travel blog in December 2017. […]

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