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Tag: social media marketing

June 7, 2018June 3, 2025Big Thoughts, Social Media Management, Social Media Marketing

Hiring a Social Media Manager vs. DIY (Doing it yourself)

Business owners: “Should I invest in hiring a freelance social media manager, or try to do it myself?” The ultimate question. Whether you outsource your business’s social media management or do it yourself is not […]

April 12, 2018June 3, 2025Social Media Management, Social Media Marketing, Uncategorized

Business Objectives + Social Media Strategy

Strategy. It’s a nice buzzword, but is it truly necessary to create one for your business’s social media marketing activities? Absolutely! It’s all well and good to slap the odd post on Facebook or Instagram […]

March 22, 2018June 3, 2025Facebook, Facebook Advertising, Social Media Marketing

[CASE STUDY] Travel Blog: Organic + Paid Facebook Strategy

The travel industry, particularly the travel blog land, is saturated. Companies, bloggers and vloggers are competing for the attention of readers and customers. That being said… I started my own travel blog in December 2017. […]

March 15, 2018June 3, 2025Content, Facebook, Social Media Management, Social Media Marketing

“Content Creation” – What it is & why you need it

So you’ve done a bit of googling for social media marketing tips and what you should be doing on your business’ Facebook page. The terms “content” and “content creation” keep popping up. Okay, cool… But […]

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