I’ve been working in marketing for a decade, so I’m no stranger to the turbulent nature of social media platforms. It seems like almost every day we hear of social media platforms going down, changing ownership, changing algorithms, and the latest trends we “must” follow or risk being left behind. Even TikTok, the golden child…
Ah, I remember the good old days. The ones where you could post a static, square image on Instagram and it gets heaps of engagement. The days where, even if you only had 500 followers, your posts would consistently get at least 50 likes…. 10%+ engagement rates for days (all organic of course)…perfectly curated feeds……
Chances are, you know a business that enlists a marketer to do its social media management. But what exactly is involved in social media management? And why do businesses invest in it? Let’s break it down. What is social media management? Social media management is when a person (typically a marketer with a specialisation in…
Looking to outsource your marketing, perhaps to a freelancer, a fractional marketing consultant, or a full-time employee? Don’t know whether to engage a Digital Marketing Manager vs Social Media Manager? Before you hire, it’s important to understand the difference between a digital marketing manager vs social media manager. Let’s break it down: What’s a digital…
Is having a blog still relevant? Aren’t there more important things you could be focusing your efforts into? The simple answer is: Blogs are just as important now as they were 5 or 10 years ago. Sure, other digital marketing strategies may bring in more immediate short-term results (such as Facebook Ads or Google Ads),…
Would you pay $1.24 to sell your $15 product? That’s what happened on a recent client Facebook Ad campaign! With a focus on conversions, it is estimated that the $750 in ad spend has resulted in over $4000 worth of sales (including the purchases from our brand awareness/website traffic ads). Talk about a nice ROI…
Gone are the days when pamphlets/flyers in letterboxes, small print ads in local newspapers, booths at trade shows, and posters on community noticeboards were enough to market small businesses. Sure, maybe you’re still utilising one or more of these marketing channels, depending on what industry you’re in and what customers you serve. But suppose you’re…
