Facebook Advertising Success (Case Study)
December 13, 2019
Would you pay $1.24 to sell your $15 product?
That’s what happened on a recent client Facebook Ad campaign!
With a focus on conversions, it is estimated that the $750 in ad spend has resulted in over $4000 worth of sales (including the purchases from our brand awareness/website traffic ads).
Talk about a nice ROI / Return on Investment!
Or shall we say Return on Ad Spend in “Facebook talk” – of which this averaged an ROAS of 8.
How did I get these Facebook advertising results?
Without giving away all the secrets, some key elements to this success were:
- The clean, easy-to-navigate landing page/website with a clear Call to Action to purchase
- Re-targeting website visitors and engaged Facebook fans who weren’t already customers (otherwise we’re just wasting money advertising to people who are already purchasers!)
Talk about the power of Facebook/Instagram Advertising, folks!
Here are some more tips on creating effective Facebook ad campaigns.
