A very good question; and the answers to this question can help shape your social media marketing strategy or influence your current social media activities!
And now, we have some concrete information on why users follow and unfollow brands on social media, thanks to a study from Sprout Social. According to this new piece of research…
The top 5 reasons why users follow brands on social media are:
- To learn about new products or services
- To be entertained
- To stay up to date on company news
- To learn about promotions and discounts
- To connect with other people who are similar to themselves
The top 5 reasons why users unfollow brands on social media are:
- Poor customer service
- Irrelevant content
- Too many ads from that brand
- Too many promotional posts
- They talk about politics and/or social issues.
How are you going to use this information to adjust your social media activities?
Read up on Clearvoice’s summary here & download the full Sprout Social report here.