So you’re feeling ready to bring on a freelance social media manager. You understand the importance of a dedicated social media expert and a consistent content strategy. In fact, you want to see GROWTH on your accounts, and you’re ready to invest to make it happen. Now you need to decide if a $2,000 per…
Social media managers are extremely busy people. We may juggle multiple clients, brands, and social media platforms simultaneously. So, we need helpful tools to make our jobs easier and more streamlined. Here are the essential types of tools for social media managers, covering the key areas of strategy and planning, content execution, reporting, and the…
Visibility, reach, and being discovered online. These are all things that business owners want for their business on social media. But being active on social media isn’t enough; utilising many different strategies is crucial to success. One of these strategies is using hashtags. “Hashtags? Is this still a thing? Even in 2025??” Yes I know,…
Gone are the days when pamphlets/flyers in letterboxes, small print ads in local newspapers, booths at trade shows, and posters on community noticeboards were enough to market small businesses. Sure, maybe you’re still utilising one or more of these marketing channels, depending on what industry you’re in and what customers you serve. But suppose you’re…
As a social media manager, I often repeat the same social media marketing tips, but in different scenarios. But these tips below are simple and easy fixes – and can be the difference between whether potential customers perceive your business as professional (and approachable)… or not. So here are five simple tips to take your…
