So you want to create a stunning Instagram feed, showcase your brand, and gain more followers and engagement?
Here are seven tips that you can implement right away!
Quality images
This may be a no-brainer to some, but I cannot stress enough the importance of having high-quality imagery that is on-brand. Do your images complement the story you are telling? Do they showcase your products or services in a way that amplifies them?
Aesthetic
The look of your Instagram feed needs to be cohesive and consistent. That doesn’t mean the content needs to look exactly the same, but Instagram is known as the social media platform of visual expression, so a visual aesthetic that is, again, on-brand and pleasing to the eye is crucial to success on Instagram.
Optimise your bio
Summarise you and/or your business in the bio in a succinct way. Who are you and what do you do? Add emojis, add keywords related to your niche to help people find you, add a link to your website, or a link to your latest blog post. Even better – add a Call to Action if you can fit one in.
Frequency
Want to help ramp up your following? You need to be posting at least once per day. Do you need help deciding when the best time is to post? Switch your account to a Business profile so you can see when your followers are online.
Engagement
Want people to engage more with your page? Then you need to engage with other pages, too! Commenting and liking photos related to your niche (pro-tip: engage with followers of your competitor’s pages). Search for hashtags in your niche and get specific.
Hashtags
Now I know that some people roll their eyes at the very thought of hashtagging, but these are an important part of the Instagram algorithm (and way of life!). Research shows (at the time of writing) that the optimum number of hashtags is 11. But I recommend using up to 30 (the maximum you’re allowed) in order to increase reach / the possibility of being seen.
What’s trending?
Keep an eye out for what’s trending on Instagram. Perhaps there are certain hooks or trending audio that are suitable for your brand. If you need inspiration for content that’s performing well, try ViralFindr. You can search for content in your niche that gets high engagement, and use that to inspire your next top performing Instagram post. (Key word: inspire! Don’t copy!)
What other tips do you have for growing and engaging your following on Instagram?