Social Media Content Ideas: For Photographers

Hey photographer’s – we all know you need to be creating a soild presence for yourself on social media (In particular Facebook, Instagram, and even Pinterest). I mean, social media the PERFECT place to showcase your work to the world (and ultimately help bring in new clientele to your business).

But before you get going on your social media content, I think it’s important for you to define (both for yourself and for your overall marketing strategy): Who are YOU? What’s your niche? (travel, headshots, family portraits, wedding?) What makes you different from other photographers in your niche? Being clear on your brand and what you offer specifically as a photographer is the first step to creating social media content that pops.

Got it? Awesome. But what kind of things should you be posting about? What content could you create that isn’t just the same-old posting of your latest shoot?

Here are 5 industry-specific content ideas to help get you started on social media.

1. Storytelling. A stunning photo is great, but what makes a social media post great is not only a stunning image but also the STORY behind it. For example – everyone loves a beautiful engagement shoot. But sharing the story of how the lucky couple met and fell in love takes your social media post to a whole new level. Watch your engagement rates go up! (Social media engagement rates, not wedding engagement rates) 😉

2. Give customer tips – show you care. One way to give value is to post tips for a good shoot. For example – Are you a boudoir photographer? Share tips on how your client can feel more comfortable and relaxed on the day. Are you a portrait photographer? Share tips on how a family can get ready for their shoot.

3. Position yourself as an authority. Share facts on what makes a good photograph great and/or how you make your photos stand out from the rest. What makes the perfect engagement photo? Maybe some information to do with lighting? Setting? Equipment? You don’t need to get overly technical, but just enough to show you kinda know what you’re talking about/doing! You could turn these facts into some blog posts and share them to your social media channels as well.

4. Utilize Instagram. Facebook is  a great place to start, but are you utilizing the glorious possibilities of a beautiful Instagram feed?? You should be! Instagram is a photographer’s best friend due to the visual nature of it. Curate a feed that is on-brand and consistent in look, aesthetic and colors and utilize Stories. Check out this blog post for more Instagram tips.

5. Try collabs and/or giveaways. Collaborate with other businesses within your niche or industry. For example, wedding photographers could collaborate with jewellers, or makeup artists, or wedding venues. Boudoir photographers could collab with a lingerie store and do a giveaway package. Headshot photographers could collab with a suit hire shop, offering clients a business attire to go with their new headshots. Use your creativity!

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Feeling excited about the possibility for your social media? Or maybe a little overwhelmed? As a Social Media Manager, I offer one-off social media strategies to help get you started, or I offer full social media management services. Rest easy knowing your social media marketing is “on point” every single month! Contact me today and let’s chat.