Dentists, dental clinics, practices, surgeries. Yeah, I’m talking to you! Did you know that social media marketing can not only increase brand awareness for your business, but it could also help attract new clients? Social media can be a powerful tool to position your business as the go-to clinic in your area. But only if you’re doing it smartly!
How? Through engaging and relevant content – that not only brings value to your past, present and potential clients, but also utilises smart Call to Actions (CTA’s) as well. Good content is the cornerstone of a great social media marketing strategy.
So what industry-specific content could you post as a dentist? Here’s 5 content ideas:
1. Testimonials. These convey three main ideas to your audience: they enhance your reputation and build trust with potential clients, and show that you’re a great dentist who does quality work… and that dentists are not as scary as what we’re taught to believe as children!!
2. Before and afters. The best way to show what your can do for your clients? Visually show the results of your success stories! People love a good ‘before and after’ – they also like to see what their hard-earned cash will be able to bring them after a (usually fairly expensive) trip to the dentist.
3. Provide tips for oral health. Position yourself / the clinic as the expert by proving tips and information to do with dentistry and oral health care. For example, 5 top tips for keeping your teeth clean. Not only does it help your followers, but it shows you know what you’re talking about, too.
4. Introduce staff members. Making your clinic personable and human is essential to building trust. So show your potential clients who they will be seeing when they book an appointment! Who are you dentists, oral hygienists and receptionists? Welcoming faces are key to making clients feel comfortable, relaxed… and are probably more likely to book an appointment.
5. Technology and products. Another way to show that your clinic is the go-to clinic is by featuring your state-of-the-art technology and high-quality products on social media (that you use and/or sell). What’s the whitening treatment that you use and why is it great? An up-to-date clinic that shows it cares about continuous improvement and the quality of tech and products used can be appealing for potential clients.
Social media is one of the best places to put your clinic “on the map” and prove to the world that a visit to the dentist is not something to be scared of or cringe at, but something that can be a pleasant experience. Show your humanness and show that you care about your client’s well-being. Building trust on social media could go a long way for your business.
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If you’re looking for someone to take the social media off your hands completely, hiring a freelance Social Media Manager could be a good option for your business. Contact me to discuss how I could help you.