Social Media Content Ideas: For Beauty-Based Businesses

Whether you operate a spa, salon, or beauty studio, social media is a brilliant place to showcase your business – and the benefits of your services – online. By posting engaging, thoughtful and valuable content, this can help attract more potential clients to your business. But what are some industry-specific ways in which you could utilize social media to do this?

Here are 5 social media content ideas for beauty-based businesses

1. ‘Before’ and ‘afters’

Nothing shows the benefits of your services better than a good ol’ ‘before and after’ or transformation shot! Whether it’s a teeth procedure, Botox procedure, facial, hair cut or even manicure, posting your talented, high-quality work on social media is a great way to get other potential customers to think “I want that too!”

2. Showcase your products

What products does your salon use? Are they ethical / cruelty free? Organic? What makes them superior to other salon’s products? Customers are growing more and more wary of what products are being used on their skin / going into their bodies. What’s more – you could post about what products you sell, too.

3. Showcase your employees/beauty therapists

Who are they, and what are they specialized in? What can your clients expect when they have an appointment with this person? Your customers want to trust you and feel comfortable and relaxed – especially when it comes to the person doing their bikini wax!!

4. Provide value by way of health and/or beauty tips

If you’re an eyelash technician, provide tips on caring for your eyelash extensions to make them last longer. If you give facials, provide tips on keeping your skin healthy and bright. If you operate a spa, provide info on how a regular spa can help your physical and mental health. You could go one step further and write blog posts on your website and share them on social media too.

5. Do competitions/giveaways

For example, ask your followers to ‘like’ and comment on a post (asking them a question is a great way to encourage comments) for them to go in the draw to WIN an enticing prize. Like a free set of eyelash extensions, a one-hour massage, or a color-and-cut package. (Just be sure to check Facebook’s policies around competitions so they don’t slap your wrist!).

Before we wrap this up, it’s also essential to utilise the different social media platforms to your advantage.

Each business should utilize the platforms best suited to their business/industry and focus on the ones where their customers would ‘hang out’ online. So in this case, beauty-based businesses are well-suited to Facebook and Instagram! (If you’re really ambitious and have the time and/or skill, Pinterest could be a great platform to utilize also). Come up with a strategy for each, including a ‘theme’ for your Instagram feed. Instagram of course is the most visual platform, so a gorgeous beauty-themed feed is essential to standing out online.

And last but certainly not least… keep the posting consistent! Once a week just won’t cut it anymore, folks. Consistency is your social media’s best friend.

So there you have it beautiful people, some content ideas to kick-start your thriving social media presence!