There’s a trend starting to happen in the corporate world. Something is shifting within marketing teams. A realization that is key to bringing an organisation’s marketing to a whole new level.
I’ve noticed that marketing managers (and executive decision-makers in general) realize that social media marketing is a comprehensive and essential part of the overall marketing mix – something that now requires a full-time role. How do I know this? I’ve noticed more and more ‘Social Media Specialist’ job positions being created and advertised.
Marketing Coordinators and Executives have too many tasks to fullfil. Social media marketing and paid advertising are growing into a larger beast every single month, with more competition. Therefore, these marketing professionals no longer have the time within a 40-hour work week to give the company’s social media the detailed time, attention and strategy fulfillment it needs and deserves.
But what goes on in the life of a full-time social media manager?
For those who aren’t as attuned to the world of social media marketing, there can be some confusion about what we do and what it entails. Do we sit there scrolling Instagram? Posting pretty pictures to Facebook? Taking selfies?
If only it was that easy and straightforward!
Even though being a whizz on your personal social accounts can be advantageous, there is still a big difference between personal social media use and social media marketing for businesses.
A day in the life can include (but is not limited to):
- Strategy creation and refinement – the cornerstone of successful social media and advertising execution
- Market research – keeping up with the latest insights on your audience and your competitors
- Content calendar planning – deciding on themes for the week, planning what kinds of posts will go out
- Posting to platforms and/or scheduling upcoming posts
- Content production – graphics, images… even blogs or video if that is part of the contract with the client
- Content curation – requesting imagery, blogs, and other content from the client, sourcing industry content, collating influencer and user-generated content
- Meta Ads- strategizing, planning, optimising, creating, reporting, funnel strategy, pixel tracking, custom audience creating, custom conversion creating…
- Invoicing – sending monthly invoices, checking invoicing calendar
- Database updating – organising client imagery, content, resources, documents
- Analysis and reporting of activities so far, reporting back to clients
- Client management – monthly strategy calls with clients, meetings, updates
The list goes on!
It takes more than just being a ‘creative’ or content creator to execute social media management. It requires a comprehensive strategy, research, knowledge of the sales funnel and the customer journey… and excellent time management skills!
Feeling overwhelmed? Want someone to help manage this all for you? Contact me for a no-obligation chat!